Blues Wireless  , the emerging leader in defining the edge-to-cloud IoT market, today announced a pricing update that alters the standard subscription model of the industry.  The upgrade dramatically simplifies how customers pay for and consume routing data services through Blues Wireless hardware and software.

Blues Wireless is the only IoT company to offer a tiny 30mm x 35mm low power design, secure system-on-module ( Notecard ) that includes 500MB of prepaid mobile connectivity. In addition to their small form factor, low-power design, strong security, and built-in mobile connectivity, Notecards also contain an on-system database, file management, and machine learning capabilities. With the purchase of a Blues Notecard, customers get free, unlimited access to Blues Notehub , a cloud-based software as a service (SaaS) that enables customers to build projects and activate, configure, and manage their IoT devices from prototype to scale production.

Blues now offers customers the ability to purchase consumption credits to use for Notehub services, such as routing events to their preferred cloud solutions such as AWS, Microsoft Azure, or Google Cloud. Customers control what they buy, how they use it, and what they use it for. Volume discounts are included. Total transparency: there are no subscriptions, obligations or pesky fees.

“Our primary goal is to remove the complexity of connecting IoT devices to the cloud,” said Ray Ozzie  , founder and CEO of Blues Wireless. “Notecard has fundamentally changed the game, removing complexity in part through integrated mobile. Today we’re changing the game again with Notehub, removing complexity by incorporating PaaS. From device to cloud – no subscription required.”

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“Businesses and individuals are tired of the multi-year, paid subscription model. People want simplicity, affordability, control and transparency,” said Jim Hassman  , President and CRO of Blues Wireless. “Every company and person we’ve shown this pricing model to has confirmed that this is the future of IoT.”

In addition to simplifying the pricing model, Blues is also simplifying its pricing plans. From now on, there will only be two plan options: Standard or Enterprise .

Standard Plan: Mobile connectivity and 5,000 usage credits are included with each Notecard, and billing accounts will upgrade to 5,000 monthly usage credits if they run out. This is a “freemium” offering, so Standard Plan customers who are prototyping and testing new IoT concepts probably won’t need to buy anything from Blues. Customers who need more consumption credits for their projects can buy them at any time and take advantage of the connectivity and guarantee of consumption credits in Notehub to ensure that they never run out.

Business Plan: Customers with large fleets and special requirements will be able to take full advantage of the features of the Standard Plan and be eligible for “a la carte” features of the Business Plan around hosting, support and services.

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