Home > Marketing > Miguel Artero: "A marketing action at the point of sale is key if we want to generate interaction with the consumer"ABOUT THE PRESENTATION OF THE RETAILERS BY SALELSANDFROM PRNOTICIAS.COM WE HAVE INTERVIEWED MIGUEL ARTERO, PRESIDENT OF SALESLAND, TO FIND OUT MORE ABOUT MARKETING ACTIONS AT THE POINT OF SALEThe goal is for brands in the retail sector to boost their marketing actions and sales, expanding their business opportunities and optimizing their management processesThe multinational in the commercial outsourcing sector, Salesland, has recently presented The Retailers by Salelsand, a specialized comprehensive management service and marketing solutions for the point of sale that allows increasing sales opportunities and promotional activations for brands in the Retail sector.The goal is for brands in the retail sector to boost their marketing actions and sales, expanding their business opportunities and optimizing their management processes.The concept is new, according to its president, Miguel Artero, but from PRNoticias.com we wanted to know more...-A marketing action at the point of sale is a key and strategic part at the moment of wanting to generate some type of interaction with the consumer, and depending on the final objectives sought.For this reason, at The Retailers by Salesland (sum of Point of Sale, Commercial Outsourcing, and Brands, Marketing Services Agency of Salesland), we design and implement all kinds of actions, from new product launches, activations and brand experiences /product to reach our potential audience, promotional actions to favor and increase product rotation, to enhance branding, visibility and brand presence at points of sale.-The key is to have designed an integrated global strategy, the result of the sum of many elements, which work in the same direction: visibility, brand presence, activations...Any impact at the point of sale is a brand experience, or does an attractive or differential packaging not attract our attention when making a purchase decision?A store?A pop up?... It all adds up.Everything must be focused with the sole objective of offering our consumers what they expect from their brand, which provides them with that differential experience with which they feel identified.-In this section, from the Salesland Point of Sale area, we take care of everything that is the Comprehensive Management of the Point of Sale or Retail Management.Giving support to any commercial profile in Retail, such as area managers, GPVs, commercial managers, promoters, merchandisers and implementers, trainers, auditors and demonstrators, with a support team of business analysts and back office.The objective is to be an extension of the commercial departments of our clients, a strategic partner, focused on business, results, with a focus on sales and have a deep control, knowledge and contact of the channel at all times, so that our clients sell plus.-If it wasn't like that, the Marketing and customer departments would have disappeared a long time ago.As we mentioned earlier, it is essential to have a defined and planned marketing strategy, both in the medium-long term, and to have the capacity for more tactical and specific campaigns, which will help us meet objectives such as product tests, promotions, stock outs, counteract another action against the competition, etc... There are many and with varied focus actions, which in the vast majority of cases, and looking at the sales data for example in the same period of the previous year without campaign, have fulfilled their result and increased sales or sell out.-Salesland has been in the commercial outsourcing sector for more than 22 years, and throughout these years, the experience, the clients, the campaigns and the different professionals who have been joining the company have made us grow in the specialization and with it in the offer of commercial and marketing solutions.The Retailers by Salesland is the sum of the specialized and integrated teams and professionals of two of these areas: Point of Sale, an area of ​​commercial specialization in commercial solutions in the POS, which has been with the company for many years, and Brands, the team of marketing solutions professionals, with extensive experience in multinational agencies who joined Salesland more than 5 years ago, and who have been working together in recent years for different clients, in the design, development and implementation of this type of project and campaigns, with the aim of providing a comprehensive response, turnkey projects, better managing resources, costs and execution times.-Because we have been successfully selling all kinds of products and services for our clients in many markets for a long time, not only in Spain, but also in Latam, and experience has shown us that providing these solutions to companies prevents them from having to be coordinating different commercial and marketing partners, improving campaign planning, saving on execution and implementation costs, also having an interlocutor who coordinates your account or project, and all this focused on a return, on objectives, on results measurable.It's not what we do, it's what we achieve for our clients, their brands and products.In Spain, there are still too many separate departments in the coordination of commercial and marketing projects, which makes their execution more complex and leads to an increase in investment in resources and costs.Copyright © 2022 prnews |Legal notice |Privacy Policy |Cookie Policy |Group pronews |Designed with ♥ by Z4 STUDIOSCopyright © 2022 prnews |Legal notice |Privacy Policy |Cookie Policy |Group pronews |Designed with ♥ by Z4 STUDIOSYou will receive our newsletter and exclusive content.