Creation of relevant content and events around brands, agencies, marketing services and media, useful for decision-making in the day-to-day of marketing professionalsThe Report 'Technology at the point of sale.The hybrid store materializes' gathers the characteristics of this new point of sale model, as well as the challenges faced by the physical store in a complex macroeconomic context.Forced closure due to a pandemic, empty shelves, rising energy costs and consumers visiting establishments with higher prices.The physical store has been battling for some time between multiple contests not foreseen by futurologists.But the channel continues to be the favorite shopping space for a majority of buyers (72%), attracted by the possibility of touching the products, being able to choose them and obtain them immediately.Brands and retailers know this, and that is why there are more and more who dare to try, in these uncertain times, new store models and/or incorporate new functions that add an extra to the shopping experience – and, incidentally, , make the task easier for the employees.And all this while facing the constant challenge of sustainability, complicated by the rise in energy prices, and new technological advances, which urge more retailers to also open space in the metaverse.All this and more is reported in the latest report from the magazine D/A Retail, Technology at the point of sale.The hybrid store materializes, a complete review of the evolution of traffic in stores and shopping centers as well as the investment in these spaces.The case of Zara is shown, the first retailer to test the so-called hybrid store model;and the characteristics of the new establishments inaugurated by others such as Kiwoko or even e-commerce brands such as Freshly Cosmetics or Avon are collected.In addition to the various key technologies that make this new hybrid experience possible.We do not forget the metaverse, key in the store of the future.You can now consult the D/A Retail Report here.Technology at the point of sale.The hybrid store materializes.To enjoy all the full content of IPMARK register.Username or email *I have forgotten my password I am not registered, registerTo enjoy all the full content of IPMARK register.Newsletter * Daily IPMARK Food Marketing Ommnichanel Retail Daily Retail Beauty&CareYour personal data will be used to process your order, improve your experience on this website, manage access to your account and other purposes described in our privacy policy.have you forgotten your password?Please enter your username or email.You will receive a link to reset your password.Username or email